At Blackbird Advisors, we believe that businesses have a unique opportunity to be agents of change. With our Cause Marketing and PR services, we'll help you harness the power of your corporate purpose to drive growth, make a difference, and shake the world in your own gentle way.

Our services are designed for companies of all sizes, from startups to established enterprises. We understand that every company has its own unique mission and values, which is why we use data to inform our strategies and ensure authenticity.

Our expert team integrates cause marketing into your existing marketing and HR growth plans, crafting a cohesive strategy that aligns with your business goals and values. We secure, negotiate, and manage brand partnerships with community organizations and media, amplifying your messaging through press coverage, special events, marketing campaigns, email marketing, promotions, and compelling storytelling.

The benefits of Cause Marketing and PR go beyond just the feel-good factor. Global consumers are four to six times more likely to trust, buy, champion, and protect companies with a strong purpose compared to those with a weaker one. Moreover, 64% of consumers believe that simply donating money isn't enough - they want companies to integrate social good into their entire business model and raise awareness, too.

With our support, you'll present your company as socially responsible and invested in the community, boosting your reputation and driving business growth. You'll also enhance employee pride and engagement, foster leadership development, and attract and retain top talent.

Outsourcing your cause marketing and PR also makes good business sense. It saves you time and money, freeing up your team to focus on their core roles and eliminating the need to add another staff member.

Ready to align your business proposition with social good and shake the world in your own gentle way? Reach out to Blackbird Advisors today. We're here to help you harness the power of purpose and make a real difference in the world.

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HOW WE HELP CLIENTS

Brand Differentiation
Cause marketing helps a company stand out in a crowded marketplace by aligning with a social or environmental cause. This differentiation can attract socially conscious consumers, enhance brand reputation, and increase market share, ultimately driving revenue growth and improving the bottom line.​

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"In a gentle way, you can shake the world." - Mahatma Gandhi

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Consumer Engagement
Cause marketing initiatives create emotional connections with consumers by addressing their values and concerns. This engagement leads to increased customer loyalty, repeat purchases, and positive word-of-mouth, resulting in higher sales and a stronger bottom line.

Competitive Advantage
Cause marketing provides a competitive edge by demonstrating a company's commitment to social responsibility. This advantage can attract top talent, enhance partnerships with like-minded organizations, and win contracts or tenders from socially conscious customers, all contributing to improved financial performance and a healthier bottom line.

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FEATURED STORY

25 Examples of Cause Marketing to Inspire Your Corporate Marketing Plan Cause marketing is a marketing strategy that involves a company partnering with a nonprofit organization to promote a charitable cause while also promoting their own brand. The idea is that customers will feel good about supporting a good cause while also purchasing a product or service from the company. ​

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DATA MATTERS

87% Consumers Influenced
A study by Cone Communications and Ebiquity found that 87% of consumers would switch from one brand to another with a similar product or service if the latter supported a cause, indicating the potential for increased market share and revenue.

22% Increase in Purchase Intentions
A study published in the Journal of Business Research showed that cause marketing campaigns increased purchase intentions by 22% and actual purchases by 16%, demonstrating the direct impact on sales and revenue.

66% Will Pay More
Research by Nielsen reported that 66% of global consumers are willing to pay more for products and services from companies committed to positive social and environmental impact, indicating the potential for higher profit margins and improved bottom line.

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LATEST INSIGHTS

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