Does Your Nonprofit Need an Marketing E-Newsletter?

Some nonprofit organizers make the mistake of believing that their work with donors is done once they have received donations, but in truth, the work of fostering relationships with and connecting with donors is never complete. The first donation should be the first of many, and if you have put in the time and effort to cultivating close relationships with your donors, this will happen naturally. 

One of the best ways to create relationships with donors and to keep them interested in your organization is by regularly keeping in contact, and the easiest way to do this is through an e-newsletter. E-newsletters can be sent via email or text, and can be displayed on your website for visitors to peruse. The newsletter format helps to keep donors informed of the goings-on of your organization, and acts as a gentle reminder that you are still out there and doing work that needs to be funded. 

Sending donors and supporters of your organization regular information regarding your nonprofit’s progress and work is also a good way to build trust, since your e-newsletter is the perfect place to demonstrate good stewardship. 

What To Include In Your Newsletter

Whether you have written hundreds of newsletters, or are reading this as your first step to creating an e-newsletter for your nonprofit, the most important thing to remember is to include only information and stories your donors would be interested in. Magazines curate articles and content based on what their readers are interested in, which is why you don’t see much fashion in Bassmaster and you don’t often find mention of river safety in US Weekly. 

Like entertainment publications, you should be sticking to the content your donors want to see, like success stories from people, organizations, or communities that have benefited from your work. Donors like to see the impact of their donations, and including success stories in your e-newsletters is a great way to do just that. 

Other content that can help you to build your donor network and keep individuals engaged could include information on upcoming events, project and program updates, information on relevant news and current events, and information on how donors can volunteer, donate, and help. 

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