Going green is the way of the future and this shows. Not only does sustainability in business help the planet, it is also shown to help the business. According to The Natural Marketing Institute, consumers are 58% more likely to buy products or use services from a company when it is conscious of its environmental footprint. Establishing eco-friendly practices within a business can lead to a wide range of benefits on top of attracting customers. Companies with sustainable ideals reduce the costs of operations, qualify for eco-friendly incentives through federal tax credits and energy companies, and have higher employee retention rates with surveys showing that 52% of employees want their companies to be more environmentally aware.
Businesses That Use Sustainable PracticesIt’s possible for any company to build a sustainable business regardless of size. Implementing a green business model only takes innovation and dedication and is feasible for small companies with a handful of people. Examples of small to medium sized businesses that can incorporate green practices include eco-friendly retailers like West Paw or Thread, organic food companies like Galactic Pizza, or even green housekeeping services. These types of companies are focused on reusing materials, using environmentally friendly packaging, implementing renewable energy, and sourcing ingredients from responsible places. Other companies are focused on energy consumption and reducing their carbon footprint. 1&1, a web hosting company has lowered heat loss in their data centers by 20% and also purchased Renewable Energy Certificates (RECs) that go towards funding renewable energy projects.
The Basics of Implementing Green Practices In Your Company
Implement Environmentally Friendly Lighting
Reduce Paper Use
Minimize Single Use Products
Be Conscious of Device Use
Ready to Take it to the Next Level?
Does your company have all your entry-level “going green” bases covered? Try taking it up a notch by investing in some of these suggested practices.