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Social Impact Insights

Our blog provides insights for social impact professionals in business and nonprofits. We offer advice on making the greatest impact in your organization by giving clear real-world advice on important topics of today.

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Nonprofit Fundraising and Communications in Times of Crisis and Scandal

5/3/2019

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What happens when your nonprofit is engulfed in scandal? Or what if you have a board member or highly visible donor who’s reputation is significantly on the rocks? As always, being prepared for crisis and scandal is always the best policy. Every nonprofit leader should know when and how to act in times of trouble. Managing these crises is especially important when it comes to fundraising and mission advancement.

Fundraising is all about managing relationships. In times of controversy or not, nonprofit executives should be carefully navigating through their relationships with stakeholders. When there is a crisis, the trust they’ve built along the way will have the biggest impact on successfully wading through the times of murky waters. In general, it is good to have open, honest communication with all of your stakeholders so a crisis doesn’t tip you over the edge but makes everyone come out stronger.

If news breaks that a major donor was engulfed in scandal, a nonprofit executive should remain calm and act swiftly with integrity.  A solution and plan of action to mitigate the crisis should be immediately ready to go. This includes knowing who to pull into a room for immediate strategy, who to contact first, and who are the best people to carry out the plan. Communicating clearly, concisely is paramount.
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Your main strategy will need to be disassociating your mission with the person experiencing the scandal. Your core group of loyal stakeholders should continue to feel that you are an organization they can trust.  Continue to align their passions and initial interest in the work of your organization with the impact and mission you make in the world. The scandal could, in effect, give you an opportunity to engage your stakeholders in a closer, meaningful way that ignites even more respect and loyalty than before. 

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  • For Businesses
    • Philanthropy Planning
    • Philanthropy Audits
    • Employee Engagement
    • Cause Marketing
    • C-Suite Philanthropy
  • For Nonprofits
    • Fundraising Help
    • Marketing Communications
    • Website Facelifts
    • 501c3 Formation
    • How to Start a Nonprofit
  • Insights
    • Blog
    • Digital Tools for Business
    • Case Studies
    • Social Impact Measurement
    • Researching Nonprofits
    • Resources
  • About
    • Our Approach
    • Our Team
    • Giving Back
    • LinkedIn
    • Contact