Top 10 Ways You Can Engage Your Nonprofit Donors Virtually

​The COVID-19 pandemic and the need for social distancing have changed pretty much everything about how we live and work, and for nonprofit organizers, even the way you fundraise has changed. Fundraising and fostering donors used to be a social job, one that required lots of face-to-face interaction with donors at special events. 

No longer able to engage donors in person, fundraisers everywhere are discovering new ways to keep donations coming and keep their donors invested in their cause. Here, we’re sharing 10 of the easiest, most creative, and most effective ways to engage your nonprofit donors virtually. 

10. Share a Message From The Top
Nonprofit leaders and executives have difficult, time-consuming jobs, requiring them to be excellent delegators as well as leaders. Because of this, not all nonprofit leaders manage to personally thank or reach out to donors, or only make appearances on occasion for important moments. Now, with uncertainty and confusing consuming everyone’s lives, sharing a message from the top of your organization can help to put your donor’s minds at ease. 

Recruit organization executives to share their take on the current state of the world, to offer words of advice or encouragement to donors and followers in the form of a letter or email, or to make a short video thanking everyone for their continued support through difficult times. Showing that the individuals at the top of your organization are paying attention to what the world and their donors are experiencing will help maintain active volunteer and donor active engagement in your cause. 

9. Organize a Webinar
Was your organization planning to host special events, courses, seminars, or other events in 2020? Do you already have speakers, presenters, and panelists lined up and on the schedule? Have you already sold or handed out tickets to the event? Don’t worry about your hard work being for nothing just yet; pivot your event and create a webinar where you can virtually host presentations, panel discussions, interviews, and much more. 

8. Send a Weekly E-Newsletter
With so much uncertainty in the world, it’s nice to have something you can depend on, which is why you should start sending a weekly e-newsletter to your donors. Keeping donors in the loop will not only help to remind current donors that your organization still exists and is doing good work, but can also help you to retain donors that may be unable to donate during the pandemic, encouraging them to come back and donate once they are able.

7. Create an Online Fundraising Campaign
If you have never tried fundraising online, this is the perfect moment to give it a go! There are tons of ways to set up fundraising campaigns online, most of which are so easy you can do so in just minutes. Some social media platforms now include built-in fundraising tools where followers can donate with the click of a button. You can choose a dedicated fundraising site like GoFundMe. You could even organize a simple campaign using PayPal or Venmo to collect donations. 

6. Start a YouTube Channel
Like an e-newsletter, creating a weekly YouTube video to update donors and followers about what your organization is up to during the pandemic. If donations made by your supporters go to physical goods, create a short video showing the attaining and gathering of the items paid for with donor support. If donations go to providing community services, show your donors what facilities they contribute to or how those services are accessed by the community. Anything you might share in a newsletter can easily be shown in a video, and can help you to reach a wider range of donors. 

5. Call Your Donors Personally
While you can’t meet face to face with your donors to thank them for their support, you can still reach out to them one-on-one over the phone. Personally calling and thanking donors is a great way to show them that their donation makes an impact, and will help them to feel appreciated by your organization. Even if no one picks up, a quick message personally thanking them could be the thing that brightens their day and reminds them to donate again. 

4. Host a Live Q&A
Social media platforms like Instagram and Facebook have ‘live’ functions, which allow users to stream themselves to their followers in real-time. For nonprofit organizations, this can be a great way to boost donor engagement, and answer some commonly asked questions in front of a sizable audience. 

Share with your followers a few days beforehand that someone will be hosting a live Q&A from your organization, and keep reminding them up until the time you go live. Stick around for at least half an hour and encourage followers that tune in to ask questions and engage in the chat. 

3. Post On Social Media
Using social media to raise awareness for nonprofit organizations is nothing new, but now, with mandated social distancing in place for the foreseeable future, social media will become your main way of communicating with your donors. Regularly posting to all your social media accounts and keeping your content consistent across platforms is super important for remaining at the top of your donor’s feeds, since everyone else is at home and working hard to boost their social media presence too! Consistency is key. 

2. Collaborate with Other Nonprofits 
Collaborating with another nonprofit involved in the same cause as your organization to post promotional or educational material on social media is a great way to expand your audience, and show that your organization has good relationships with other respected nonprofits. Cross-promote events, share each other’s posts, be active in the comments section, and do your best to highlight the best parts of each of your work. 

1. Share Important News
Right now, everyone could use a little good news, which is exactly why you should be sharing every positive event with your donors. When important or exciting events or milestones are reached by your nonprofit, shout it from the rooftops - or at least on your social media. Share success stories, good news from the community, exciting or positive news relating to your cause, and more.

​